AXE – Ditch The Label
Back Info

No-one wants to be labeled, least of all these chaps who have broken the mould and fought back. A campaign for men’s grooming brand AXE to raise awareness of bullying.

Director
A Nice Idea Everyday


Client
Axe


Agency
72andSunny Amsterdam


Creatives
Gregg Clampffer, Christian Baur


Agency Producer
Stephanie Whitehead


Executive Producer
Sjoerd Dekker


Producer
Victoria Lechevalier


DoP
Carl Burke


Art Director
Dale Slater


Grading/Online
MPC


Edit
Nayim Saati


Sound
Stainless Sound


Produced by Mr.Frank