IKEA – Place In The Park
Back Info

To promote their new augmented reality IKEA app, IKEA PLACE, the Scandinavian furniture moguls invited AR enthusiasts to use the app to do some decorating - in a park. Our participants watch in awe as their AR rooms come to life right before their eyes.

 


Director
Ben Reed


Client
Ikea


Agency
72andSunny


Creatives
Gregg Clampffer, Matteo Gallinelli


Agency Producer
Janene Fitzgerald


DoP
Nicolas Booth


Art Director
Zoë Klinck


Grading/Online
Glassworks Amsterdam


Edit
Chris Hicks


Music/Sound
Stainless Sound


Produced by Mr.Frank